Fogg Media Insights

Reputation Management for Doctors Made Easier

It takes 40 positive reviews to undo the damage of one negative review. Bad reviews can be especially damaging in industries such as healthcare, where the stakes of some services can be life or death. But that doesn’t mean one bad review has to be the end. These four strategies will improve your reputation management for doctors and help you maintain a positive relationship with your patients and community.

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Digital healthcare marketing vs. advertising - what's the difference?

Just 20 years ago, many healthcare groups advertised services in the local newspaper, TV, or radio, and it was, at the time, an effective way to bring in new patients. But as digital healthcare marketing continues to grow, the future of healthcare marketing seems to point more and more online. But what’s the difference between digital healthcare marketing and advertising? A smart healthcare marketing strategy incorporates both marketing and advertising, and knowing the difference between the two and how to use both can help you grow your healthcare practice.

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What No One Tells You About SEO for Doctors

Having great content isn’t enough to recruit new patients. It’s important to make sure that potential patients can find your content in Google and other search engine searches by implementing the best search engine optimization (SEO) practices that you can. SEO for doctors is a specialized area worth paying attention to. Here are four secrets about SEO for doctors that you probably don’t know.

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