When it comes to healthcare marketing, video content is becoming more and more prominent and shows no signs of slowing down. Both short form and long form video content can be an asset to your digital marketing strategy. Here are some best practices when it comes to video and what you need to know about healthcare video marketing in 2022.
Fogg Media Insights
If you’re trying to reach an audience in a personalized way that will engage them with your brand, you should consider email marketing for healthcare growth. Even in the age of social media and paid ad campaigns, email marketing serves a special purpose. While people will follow many creators and businesses on social media, they’re less likely to give out their email since it’s more personal and they want to avoid an overflowing inbox. If people do give you their email address, they trust you and should be considered a warm lead. Here are three of the best ways healthcare professionals can utilize their email list:
In today’s world, businesses have more ways to reach the public than ever before, from influencer marketing to collaborating with popular bloggers. Gone are the days when traditional media had control over the entire public relations (PR) landscape. But even in a world full of ways to reach the public, traditional PR and media still offer value for healthcare practices.
Designing a website doesn’t have to be complicated. In fact, a simple website can be more user-friendly and attract more website visitors to your healthcare practice. The simpler the better is a great rule of thumb in the world of websites. Here are four pages that healthcare practices should have at minimum to have a great website.
It can be easy to feel overwhelmed in the digital marketing space. There are dozens of marketing options — from traditional methods like Google Ads, SEO, and blogs — to social media, including up and coming platforms like TikTok. How can sift through all the choices to piece together the best areas to focus your medical marketing efforts? Here are six practical tips to improve your healthcare marketing that will give you a stepping stone to know where to begin.
Digital marketing should bring in new patients who need your services, build your brand, and save you money in the long run by increasing your patient pipeline. Many healthcare companies choose to do their marketing themselves, including digital marketing. But healthcare digital marketing continues to evolve at lightning speed, with new changes happening daily. If you want more effective digital marketing that creates enduring results, consider hiring a healthcare digital marketing agency.
Healthcare marketing isn’t only about creating marketing materials. It’s about using data and marketing research to create the right marketing materials that help grow your business. When you make marketing decisions based on information from marketing analytics tools, you’re more likely to see success in your marketing campaigns. In order to get new patients now, consider these 4 data analytics tools for healthcare.
The new year often marks a time to reflect on the past year and set new goals. If one of your goals in 2022 is to grow your healthcare practice, it might be time to consider changing up your healthcare marketing. These 3 healthcare digital marketing strategies can transform your practice in 2022.
It takes 40 positive reviews to undo the damage of one negative review. Bad reviews can be especially damaging in industries such as healthcare, where the stakes of some services can be life or death. But that doesn’t mean one bad review has to be the end. These four strategies will improve your reputation management for doctors and help you maintain a positive relationship with your patients and community.
While the number of social media platforms grows each day, one thing never changes: good content is king. With these five powerful social media tips, your healthcare social media presence can reach your target audience on any platform.