Healthcare marketing isn’t only about creating marketing materials. It’s about using data and marketing research to create the right marketing materials that help grow your business. When you make marketing decisions based on information from marketing analytics tools, you’re more likely to see success in your marketing campaigns. In order to get new patients now, consider these 4 data analytics tools for healthcare.
If you’re looking for a free yet comprehensive way to gain insight on how your website performs, Google Analytics is the tool for you. Google Analytics gives a comprehensive overview of how your website is performing as well as a deep dive into individual page performance.
To set up Google Analytics, all you need to do is integrate it into your website. Google offers comprehensive instructions on how to do this.
If improving search engine ranking is your goal, it might be beneficial to invest in SEMrush. When you improve your search engine ranking using the best SEO practices, you’re more likely to come up in search results when someone googles something similar to your business such as “best oncologists near me.”
Part of SEO is utilizing the right keywords that people are searching for. SEMrush is one of the most robust tools out there for keyword research. It will tell you how often people are searching for specific keywords related to your business, offer more popular alternatives, show the trends for how keywords are performing, and more.
Once you know the best keywords to use, you can work to integrate those into your marketing such as your website and content, so that you can be found more easily online.
If you use lead generation or email marketing in your healthcare marketing strategy, Hubspot might be the tool for you. With free and paid options, Hubspot allows you to keep track of leads and email contacts with ease. It also offers comprehensive data on how your lead generating campaigns, landing pages, email campaigns, and more are performing so you can improve your marketing efforts in the future.
It is important to note that Hubspot is not HIPAA compliant. This is a great option for patient facing marketing, but it is not suitable for other email needs.
As a social media planning and analytics tool, Hootsuite kills two birds with one stone. It serves as a way to plan and schedule your social media content and provides analytics on how that content performs. This will save you time as you won’t have to manually schedule each post and it will give you valuable data to improve your social media content in the future.
Unsure which tool is right for you or how to integrate these data analytics tools into your marketing strategy? Schedule a consultation with Fogg Media.
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.