While the number of social media platforms grows each day, one thing never changes: good content is king. With these five powerful social media tips, your healthcare social media presence can reach your target audience on any platform.
1) Keep people engaged
Whether it’s Facebook, Instagram, or TikTok, the name of the game is keeping people engaged. The longer people stay on your profile or your content, the more valuable that content becomes. Engaging content is a tried and true strategy to grow your audience.
Three of the best ways to create engaging content are:
- Invite people into the conversation
- Create shareable content
- Make sure your content is educational or entertaining (or both!)
2) Create consistent content
Along with creating engaging content, you should create a posting schedule people can rely on. Whether you can post each day or three days a week, try to create a consistent schedule so your audience understands they can rely on you for regular, informative, interesting content. This makes them likely to come back to your posts and seek you out online on a more frequent basis.
For example, you can plan ahead and make sure you have enough content to post every Monday, Wednesday, and Friday at 8:00 am. If you prefer to schedule content ahead of time, consider investing in an online scheduling tool such as Hootsuite to schedule and monitor your posts in one place.
3) Video needs to be part of your strategy
While written and visual content still matters, video outperforms text-only posts or posts with images almost every time, as of 2021. And you don’t need to produce the next blockbuster film for your social media. Audiences care more about relating to you. They tend to engage with content that matters to them in their daily life, rather than caring if you have the best video quality. It’s helpful to keep in mind that they often prefer shorter to longer videos — 1:30 or less is ideal.
Don’t be afraid to post a video on Facebook about your services or create a TikTok or Instagram Reel about a useful piece of health advice.
4) Define your platform pillars
Unsure what to create content about? Make your marketing easier by defining three to four main types of content you can create, also known as content pillars. Examples of content pillars could include self-care or health advice, business updates, or customer testimonials. Divide your content evenly between the pillars.
For example, a family practice could post general health advice, information about their own services, and ways they give back to the community. If they post three times a week, one post each week would be about each content pillar.
While social media is a great outlet to inform, it’s also a great place to connect with potential and current patients. Ask your audience questions and don’t be afraid to engage with their comments. Instead of seeing social media as a one-way communication channel, you should view it as one that goes both ways.
You could even use it as a reputation management tool to collect testimonials and reviews from current or past patients.
Interested in social media marketing for healthcare but don’t have the time to do it yourself? Check out Fogg Media’s starter package for healthcare professionals looking for a well-rounded marketing strategy. This program includes:
- Mobile-Friendly WordPress Website, designed for Healthcare Practices
- Website migration
- Online Reputation Clean-up of Social Media Accounts and Google My Business Directory Listing
- Google Analytics Set-up
- 6 Custom Pages or Articles written for search (SEO)
- 5 Hours of creative services for logo design/clean up, rack card advertisements, etc.
- Access to Print and Promotional products at Wholesale costs
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.