Fogg Media Insights

Posts by:

Stephen Fogg

Digital healthcare marketing vs. advertising - what's the difference?

Just 20 years ago, many healthcare groups advertised services in the local newspaper, TV, or radio, and it was, at the time, an effective way to bring in new patients. But as digital healthcare marketing continues to grow, the future of healthcare marketing seems to point more and more online. But what’s the difference between digital healthcare marketing and advertising? A smart healthcare marketing strategy incorporates both marketing and advertising, and knowing the difference between the two and how to use both can help you grow your healthcare practice.

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What No One Tells You About SEO for Doctors

Having great content isn’t enough to recruit new patients. It’s important to make sure that potential patients can find your content in Google and other search engine searches by implementing the best search engine optimization (SEO) practices that you can. SEO for doctors is a specialized area worth paying attention to. Here are four secrets about SEO for doctors that you probably don’t know.

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How to Use Graphics to Grab Attention

You can have the best message in the world, but if no one reads or hears it, it’s ineffective. As our world becomes more visual and attention spans shrink, graphics are more important to grab people’s attention than ever before. Graphic design is more than a beautiful website or Instagram feed; it’s an effective way of getting your message to your ideal audience.

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