Fogg Media Insights

Just 20 years ago, many healthcare groups advertised services in the local newspaper, TV, or radio, and it was, at the time, an effective way to bring in new patients. But as digital healthcare marketing continues to grow, the future of healthcare marketing seems to point more and more online. But what’s the difference between digital healthcare marketing and advertising? A smart healthcare marketing strategy incorporates both marketing and advertising, and knowing the difference between the two and how to use both can help you grow your healthcare practice.

A blog helps you rank higher in search engine results and provides valuable content for your website visitors, but it can be hard to know what to write about. Here are 4 free healthcare writing prompts to help you get your blog started and avoid writer’s block.

You put out consistent content to an amazing reception of...crickets. No one is looking at your marketing materials, despite the time and money you’ve invested.

If this sounds like a familiar situation, there could be a couple reasons your medical marketing isn’t getting you new patients.

Having great content isn’t enough to recruit new patients. It’s important to make sure that potential patients can find your content in Google and other search engine searches by implementing the best search engine optimization (SEO) practices that you can. SEO for doctors is a specialized area worth paying attention to. Here are four secrets about SEO for doctors that you probably don’t know.

The holiday season isn’t only for Hallmark movie marathons and hot chocolate. It’s a great time to market your services to current and prospective patients as well.

Do you want the benefits of a chief marketing officer (CMO) without the cost of CMO? If so, fractional CMO services for healthcare might be the best model for your practice.

Marketing is an investment in the future of your business. By working with a marketing agency focused specifically on healthcare, you can save time and money while consistently bringing in new patients.

A poor marketing plan offers little benefit and can waste time and money. But with the right healthcare marketing agency in your back pocket, a well-planned marketing strategy can translate into new patients, exponential business growth, and less stress for you.

You can have the best message in the world, but if no one reads or hears it, it’s ineffective. As our world becomes more visual and attention spans shrink, graphics are more important to grab people’s attention than ever before. Graphic design is more than a beautiful website or Instagram feed; it’s an effective way of getting your message to your ideal audience.

Search engine optimization, or SEO, determines if people see your content in Google searches. Make sure you’re staying visible with these ten healthcare SEO secrets.