Beginner’s Guide to SEO for Doctors

“SEO for doctors” is a term commonly thrown around in the healthcare digital marketing space for a good reason. SEO, or search engine optimization, can determine if people see your content. 

So what exactly is SEO and how can you ensure your medical marketing efforts incorporate the best SEO practices?

What is Search Engine Optimization? 

Search Engine Optimization, or SEO, is a series of practices which improve the quantity–and the quality–of searches for your web content. It’s about showing Google why they should rank your content higher in search results. You could have the best written web pages and blog posts in the world, but if the person writing them doesn’t optimize the content for Google, few people will find it. 

How SEO Your Healthcare Website

A hallmark of any good SEO strategy is utilizing a targeted keyword, such as “healthcare SEO.” This keyword is found through researching popular phrases people are searching for with a free tool like GoogleAds or a more robust, paid tool like Semrush. When looking for a keyword, try to find one with a small-medium search volume and less competition so your content shows up on the first page. Include the targeted keyword in the title, URL, and first paragraph. 

You should also organize your article in a logical way with words related to your keyword. For example, if your keyword was “healthcare SEO,” you might also use “healthcare search engine optimization” in the same webpage or blog post as well. 

Another quick way to improve the SEO of a page is to include 2-5 internal links to related content on your website. 

>> Get more tips: 4 Things Your Competitor Doesn’t Know About Healthcare SEO

Taking Your Medical SEO to the Next Level

While including a well-researched keyword, phrases related to that keyword, and internal links are four great practices to jumpstart your SEO strategy, there are many other writing practices and website structural changes which can improve the SEO of your website. 

To take your medical SEO to the next level, it could be strategic to hire a marketing specialist with SEO knowledge or to invest in a healthcare digital marketing agency like Fogg Media. 

8 out of 10 healthcare-related searches start online. Fogg media specializes in SEO strategies that get practices found in online searches. We provide an SEO review that takes a look your current website and finds areas for improvement.

Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine. Learn more here:

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