You put out consistent content to an amazing reception of...crickets. No one is looking at your marketing materials, despite the time and money you’ve invested.
If this sounds like a familiar situation, there could be a couple reasons your medical marketing isn’t getting you new patients.
Here are five of the most common reasons why your medical marketing isn’t working, and what you can do to fix each and make your marketing work for you.
Reason 1: You aren’t strategically planning your marketing efforts
There’s a difference between saying you are going to post on Facebook three times a week and strategically planning your Facebook content so it converts viewers into patients. If you want to strategically plan your marketing, start with the end result: what do you want people to do?
Think about what messages motivate your ideal audience to take that desired action. Then, strategically scaffold that message into your marketing materials. Every marketing effort should serve as a launch pad towards getting new patients through your door so you can positively impact their lives with your healthcare services.
Reason 2: Your medical marketing is behind the times
If you or your marketing agency is only putting effort into print, radio, or even TV advertising, you have a marketing strategy built for the 20th century instead of the 21st. If you want to communicate with your ideal audience, you need to consider a healthcare digital marketing agency, such as Fogg Media. Digital marketing can include tactics such as:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Paid search
- Social media marketing
- Marketing automation
- Mobile marketing
- And more!
Reason 3: You are trying to talk to everyone
There’s an age-old communication adage from the times of Aristotle; when you talk to everyone, you talk to no one. If you want to get your ideal patients through your door, you have to create marketing materials for them, not for everyone. When creating materials, think of your audience in terms of people – it can help to map out individual personas representing different types of people who are your most frequent customers/patients. Tailor marketing to meet their specific needs.
Reason 4: Your medical marketing doesn’t tell a story
Similarly, medical marketing should tell a story…the story of how your services can transform your ideal patient's health. Excellent healthcare writing and graphics are key to making sure your story resonates with your audience.
Reason 5: You’re trying to do your own marketing without help
You have a vision, but you also have a lot on your plate. Marketing is something you can give to someone else who has the time and expertise to make your vision come alive. If you’re trying to do it on your own, you are most likely overwhelmed and not seeing the results you want.
If you’re ready to invest in your vision and the health of your future patients, consider reaching out to Fogg Media.
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click
(PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine. Learn more here: