Exclusive Q&A with a Healthcare Marketing Services Expert
Healthcare marketing can set you apart from your competitors — if you know how to craft a strategic marketing plan like a healthcare marketing expert!
Luckily, even if you don’t know how to develop your own top-notch marketing plan, there are some tips and tricks that help distinguish you from the competition.
In this exclusive Q&A, Stephen Fogg, the CEO and Founder of Fogg Media, reveals some of the biggest secrets about how to succeed in healthcare marketing. Read on for his top recommendations — from what social media platform you should be on to what to include in your website, and more.
Question 1: What do you wish more healthcare professionals knew about marketing?
Answer: I wish more healthcare providers knew that the empathy and psychology behind their messaging is important. The patient's journey in healthcare could be a life-or-death situation and it’s important to understand this. I also wish healthcare providers knew it’s okay to share educational information that can help the population they serve. You won’t lose a patient because of it, but you might help the community as a whole.
Question 2: What is one action healthcare companies can take today to improve their marketing?
Answer: Personalize your approach. A lot of healthcare organizations lean too heavily on the brand, not the people inside of it. It’s important especially for smaller organizations where the people are the brand to find a way to breathe their personalized story into their marketing materials.
Question 3: If you could choose one social media platform for healthcare companies to be on, what would it be and why?
Answer: Instagram is the place to be. It’s where you will find your next patient because so many people in a wide range of ages are there present-day. However, many older Americans are on Facebook and that is the place to reach them (keep in mind that many already have providers so your messaging may be different). But if I could choose only one platform, it would be Instagram.
Check out these 7 tips to grow an audience on social media quickly.
Question 4: What are the essential elements to a good healthcare website?
Answer: Since somewhere between 80-82% of all healthcare searches start online, make sure your website accurately depicts your practice and is easy to view on mobile, desktop, and tablet.
You want a flow to your website. First, you want them to see the practice. Next, you want a potential patient to learn more about you (what makes you stand out) an “About Us” page. Then consider a “Meet the Providers” section so potential patients can learn more about the people that intend to serve them. Finally, include a call to action, such as “Schedule an Appointment Now” or “Subscribe to a Newsletter”.
Question 5: In your opinion, what is the biggest benefit of healthcare marketing?
Answer: From the consumer side of healthcare, the biggest benefit is to let them know there are choices. A lot of times people only see the big hospital organizations who want to keep you in the system (in the healthcare business this is called “feeding the system”) which might not be the best choice for consumers.
For providers, the biggest benefit is to look your best and to share your story. Our ethos here at Fogg Media is being educational, impactful, and resourceful with everything we do. Healthcare marketing gives you the ability to empower the community to be healthier while growing your own business.
[Check out 10 hidden benefits of healthcare marketing]
Healthcare marketing should serve as a way to share your story, find new patients, and empower your community. Want to learn more about how your marketing strategy can do this? Check out Fogg Media’s services.
Fogg Media offers a starter package for healthcare professionals looking for a well-rounded marketing strategy. This program includes:
- Mobile-friendly WordPress website, designed for healthcare practices
- Website migration
- Online reputation clean-up (social media accounts and Google My Business directory listing)
- Google Analytics set-up
- 6 custom pages of articles written for search (SEO)
- 5 hours of creative services for logo design/clean up, rack card advertisements, etc.
- Access to print and promotional products at wholesale costs
[Learn More About Our Starter Package]
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.