You can have the best message in the world, but if no one reads or hears it, it’s ineffective. As our world becomes more visual and attention spans shrink, graphics are more important to grab people’s attention than ever before. Graphic design is more than a beautiful website or Instagram feed; it’s an effective way of getting your message to your ideal audience.
But how can the strategic use of graphics help your healthcare marketing efforts? Let’s look at three main ways graphics can grab the attention of your ideal patients and clients.
Ensure your imagery conveys your brand’s story
A picture is worth a thousand words — and you want to make sure your images are telling the story you want. We’ve all seen graphics that make us cringe and others which draw us in to the brand. You want your graphics to be engaging and memorable.
Cohesive, professional graphics are a great first impression for potential patients. Healthcare marketing agencies with graphic design services can help conceptualize and create great graphics. But there is a trick you can use to start your research on what your brand’s visual story should be: do background research.
Search on Pinterest and Instagram for content performing well in your niche. Note any visual trends you see and try to use those same trends in your graphics. To really take your graphics to the next level, bring any background research you did on successful fonts, colors, or images to a healthcare marketing agency with graphic design services, such as Fogg Media.
Videos need good graphics too
It’s predicted 82% of content coming up in search results will be video by 2022. While that speaks to the power of video, it also means the video marketing space is more crowded than ever before. Talking head videos will no longer keep people’s attention, thanks to higher competition and shorter attention spans.
Graphics, whether text or imagery, makes your videos come alive. Adding text, images, and b-roll (video that demonstrates what you’re talking about) can ensure you’re keeping the attention of your audience. Give people more than someone talking to the camera in your video marketing — create captivating graphics too.
Don’t forget about your text
A graphical element people seldom think of is text. Your font, spacing, and text color can influence your audience’s perception of your message almost as much as the actual content.
While powerful words are important, even the most powerful writing won’t be successful if no one reads it. Make sure you’re making smart spacing and font decisions to keep your audience’s attention on your work.
If you’re ready to use the power of graphics to grab attention and it’s not something you know much about, reach out to a professional agency like Fogg Media. Fogg Media offers comprehensive healthcare marketing packages, including packages around how to use graphics to grab attention.
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.