It takes 40 positive reviews to undo the damage of one negative review. Bad reviews can be especially damaging in industries such as healthcare, where the stakes of some services can be life or death. But that doesn’t mean one bad review has to be the end. These four strategies will improve your reputation management for doctors and help you maintain a positive relationship with your patients and community.
1) Develop a solid public relations (PR) strategy
Having an overarching, strategic PR strategy is a good first step in reputation management for doctors. A PR strategy should encompass various aspects of public relations such as online reviews, community relationships, media coverage, and listening to what’s being said about your brand. Fractional CMO services or having an in-house public relations specialist can help provide this service.
2) Consider media relations
Media relations is an important part of PR. Even if your goal isn’t to be on the front page of the New York Times, the media is an important ally for your business and it can be helpful and useful to have existing relationships with reporters. If planned strategically, local media outreach can improve your relationship with your community.
Your media relations plan should incorporate media training for leadership and a crisis communications plan so everyone in your practices knows when it’s appropriate or not to speak with journalists. It also should include a point person to pitch story ideas and develop relationships with media.
If you’re interested in media relations training or developing a meditation relations strategy, check out Fogg Media’s reputation management services.
3) Online review maintenance
All press is good press seldom rings true, especially in online review forums. It’s important to develop an online review maintenance plan. There are some must-follow tips for review maintenance, but your strategy should include a campaign to encourage happy patients to write reviews online and a way to thoughtfully respond to negative reviews.
4) Social media marketing
Social media is becoming a more powerful tool, especially for creating engaging content and sharing positive reviews with your community. An ironclad reputation management strategy should incorporate social media marketing best practices. Check out our free guide to the best healthcare social media practices.
While we live in an era where everything lives online forever, there are also more opportunities to create new content and more ways to develop a great relationship with your community online. Want some expert guidance on how to create your own healthcare reputation management strategy? Fogg media offers a starter package for healthcare professionals looking for a well-rounded marketing strategy. This program includes:
- Mobile-friendly WordPress website, designed for healthcare practices
- Website migration
- Online reputation clean-up of social media accounts and Google My Business directory listing
- Google Analytics set-up
- 6 custom pages or articles written for search (SEO)
- 5 hours of creative services for logo design/clean up, rack card advertisements, etc.
- Access to print and promotional products at wholesale costs
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.