Healthcare marketing is typically thought of as a way to recruit new clients or patients, but it has other advantages as well. Medical marketing can improve your business and the lives of your patients through these ten hidden benefits.
Benefit 1: When done right, healthcare marketing can direct new patients or customers to your business while you sleep.
Anyone can search your website, social channels, or other marketing materials at any time. Healthcare marketing works no matter what you’re busy doing, day or night.
Benefit 2: It can provide useful data about your business.
Healthcare marketing provides data on who is and isn’t searching for your services. This takes the guesswork out of future marketing initiatives.
[Check out these vital signs you need data analytics tools for healthcare.]
Benefit 3: It can enhance your referrals.
If someone is referred to a business without an online presence, odds are higher they won’t patronize that business. But if they can find your website right away, they’re more likely to consider you. Ensure your referrals have follow-up options with accessible marketing materials.
Benefit 4: Healthcare marketing allows you to reach new patients and clients.
Without healthcare marketing, you are relying on word of mouth for new business. While that can work, you don’t know everyone in town. Healthcare marketing can reach anyone looking for healthcare services in the area.
Benefit 5: It increases loyalty.
Healthcare marketing not only recruits new patients, it maintains relationships with current ones. Be top of your clients’ minds by showing up in their social media feed, email, and Google searches.
Benefit 6: Healthcare marketing allows your business to be more accessible.
If people have to search for hours for your services, odds are they’ll choose someone with a more accessible platform. Make sure you’re easy to find online — and even easier to schedule an appointment with.
Benefit 7: It reduces the time spent selling
Marketing exposes people to what you have to offer before they meet you. With it, your first conversation can be about how you can support their health, not if they should work with you or someone else.
Benefit 8: It can improve your reputation management.
Marketing is a great way to get the word out about how great your healthcare services are — and to hide any bad reviews.
[Check out these highly successful reputation management secrets.]
Benefit 9: Healthcare marketing showcases your unique value
Put your best foot forward and show what sets you apart from the competition with compelling marketing materials.
Benefit 10: It can enhance your community
While the goal of medical marketing is to get new patients, it can also provide valuable health advice. Providing free value won’t hurt your business and it can allow you to help more people.
Healthcare marketing provides added value for you, your current patients, and your community.
Fogg media offers a starter package for healthcare professionals looking for a well-rounded marketing strategy. This program includes:
- Mobile-Friendly WordPress Website, designed for Healthcare Practices
- Website migration
- Online Reputation Clean-up of Social Media Accounts and Google My Business Directory Listing
- Google Analytics Set-up
- 6 Custom Pages or Articles written for search (SEO)
- 5 Hours of creative services for logo design/clean up, rack card advertisements, etc.
- Access to Print and Promotional products at Wholesale costs
[Learn More About Our Starter Package]
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.
