What to Look for in a Healthcare Marketing Agency
A poor marketing plan offers little benefit and can waste time and money. But with the right healthcare marketing agency in your back pocket, a well-planned marketing strategy can translate into new patients, exponential business growth, and less stress for you.
With so many agencies of different size and scope our there, it can be hard to know which marketing agency to hire. If a healthcare marketing agency has these 8 things, you should put them on the list to consider as your healthcare marketing partner.
Point 1: Look at their company’s branding and marketing
One of the best ways to judge a healthcare marketing agency’s work is to look at how they market their own services. Do they have consistent branding? Do they share industry knowledge? Do they post blogs and social media posts which offer helpful tips that can help you get started with SEO?
Scroll through their website, social media, and other marketing materials and make sure that the information they share is insightful, thoughtful, and on-brand with what they offer.
Point 2: Examine how they develop their clients’ marketing strategy
Before investing in a healthcare marketing agency, ask them about how they develop marketing strategies for clients. They should be able to describe strategic processes and the results that the efforts will yield, backed up with concrete examples of strategies they’ve worked on before. If the agency can’t offer solid examples or seems to have a tactics-only approach, it might be time to look elsewhere.
Point 3: Ask if they build funnels in their marketing strategy
A hallmark of a good digital marketing strategy is a funnel, or how they will grab your ideal audience’s attention and convert them into clients. Before hiring, ask how their funnel will work.
Point 4: Determine what they specialize in
Jack-of-all-trade marketing agencies exist, but if you really want to hone-in on the services you offer, it’s best to find a marketing agency with experience in your specific area. Make sure you look for a group that customizes and caters to your niche. For example, at Fogg Media we provide strategy, branding, and creative services to those in the healthcare industry exclusively.
Point 5: Request past case studies
A healthcare marketing agency should have a past track record of success — and they should be willing to share it with you. Don’t be afraid to ask for case studies. And data doesn’t lie — pay attention to if they're including quantitative measures of success.
Point 6: Look for specific goals in their proposal
When an agency sends over a proposal, they should have specific, measurable goals about how their services will help your business. This could look like specific deliverables or a number of conversions in a certain time frame.
Point 7: Ask what they do to stay on top of digital marketing trends
Digital marketing changes as fast as the internet. A healthcare marketing agency should be on top of these changes and what’s new in the world of digital healthcare marketing. Fogg Media makes a meaningful effort to not only be lifelong learners, but to implement the newest strategies for clients.
Point 8: Pay attention to how much attention you’re getting
While it’s important to have a marketing agency that’s skilled, it’s also important that your healthcare marketing agency cares about your business and puts ample time into it. An overcommitted, large agency might not be able to give you the same time and creativity as a small agency that only takes on the clients they can handle.
Fogg Media’s marketing packages represent all eight of these points. If you want to learn more about our services or book a call to see our proven track record and passion for working on your healthcare marketing, send us a message and we’ll be in touch with more information.
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.