Why Practices Should Only Work with Healthcare Agencies

Marketing is an investment in the future of your business. By working with a marketing agency focused specifically on healthcare, you can save time and money while consistently bringing in new patients.

There are two huge mistakes healthcare companies sometimes make in their marketing efforts. Bypass those mistakes and their painful costs by investing in a quality healthcare marketing agency that knows the business and can use that knowledge to get you the results you need. 

Mistake 1: Not Doing Marketing...or Doing It on Your Own

While marketing costs money, there is also a monetary cost if you don’t invest...and that cost could be much more detrimental to your business. When done right, a strategic marketing plan can bring in new patients and extra cashflow.

The key word when it comes to marketing is strategic. It can be tempting to try to do marketing on your own and piecemeal your efforts together, hoping for a good outcome. You may invest much of your time into trying to understand healthcare marketing and try a few tactics. You may even have a few successes. But you will also make mistakes and spend a lot of your valuable time. When you invest in a quality healthcare marketing agency instead, you get to bypass the stumbles, reclaim your time, and see results much faster.

Mistake 2: Working with a General Marketing Agency

Just investing in a marketing agency isn’t enough. You need to invest in the right one (LINK TO 8 POINTS BLOG). Anyone who’s good at marketing knows that if you try to talk to everyone, you talk to no one. If a marketing agency doesn’t have a specific niche they work in, they probably don’t understand this basic principle of marketing.

And if they don’t understand the importance of a specific audience, they might miss other basic marketing principles as well.

Healthcare marketing is also much different than marketing in other industries. Things like patient privacy, life, and death are very real. Marketing agencies specializing in healthcare not only understand one of the most important marketing principles, they also understand your industry and your business.

The Solution: Hiring a Healthcare Marketing Agency

The only thing better than people understanding you is when the people who understand you are in a position to help you succeed. When you hire a healthcare marketing agency, you get a partner who is devoted to your specific needs and (hopefully) has a proven track record of helping clients in your same field. 

Fogg Media, for example, understands the challenges specific to healthcare marketing because we work in the same industry every day and have a successful track record in healthcare marketing. 

Industry knowledge and marketing savvy is a combination for success. Get that combination through hiring a digital healthcare marketing agency like Fogg Media.

Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.


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