Do you want to practice Functional Medicine?
If so, there are a few things you need to know when planning to get your message out.
The average consumer does not currently understand what Functional Medicine is.
Some think it’s a fancy name for a concierge or integrative practice, others might think you’re a chiropractor. These are elements of Functional medicine. However, it’s just a small part of the overall scope. It’s your job to share why Functional Medicine is different and why patients should consider a Functional approach.
It’s important to educate the public.
Don’t forget to share your value-added proposition. What do you do differently from traditional providers? Do you offer:
- An on-site cooking kitchen
- Access to a Health & Fitness studio
- Dietitians and other health professionals?
The ones doing Functional Medicine correctly are certified from places like the Institute of Functional Medicine (IFM).
I see a Functional Medical provider pop up every day in towns like San Diego, Cleveland, and Charlotte and most of them are not certified. The certification process is developed by the foremost thought leaders in the field. They have a depth of experience and knowledge honed by years of practice. They committed to the ongoing development of core concepts, tools, and applications.
Are you interested in learning more about Marketing techniques for Functional Medicine? Send me a note and let’s schedule a free virtual visit!