Fogg Media Insights

Posts by:

Stephen Fogg

Email Marketing for Healthcare: 3 Secrets You Need to Know

If you’re trying to reach an audience in a personalized way that will engage them with your brand, you should consider email marketing for healthcare growth. Even in the age of social media and paid ad campaigns, email marketing serves a special purpose. While people will follow many creators and businesses on social media, they’re less likely to give out their email since it’s more personal and they want to avoid an overflowing inbox. If people do give you their email address, they trust you and should be considered a warm lead. Here are three of the best ways healthcare professionals can utilize their email list:

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Traditional PR for Healthcare

In today’s world, businesses have more ways to reach the public than ever before, from influencer marketing to collaborating with popular bloggers. Gone are the days when traditional media had control over the entire public relations (PR) landscape. But even in a world full of ways to reach the public, traditional PR and media still offer value for healthcare practices.

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Medical marketing: 6 practical tips that work

It can be easy to feel overwhelmed in the digital marketing space. There are dozens of marketing options from traditional methods like Google Ads, SEO, and blogs to social media, including up and coming platforms like TikTok. How can sift through all the choices to piece together the best areas to focus your medical marketing efforts? Here are six practical tips to improve your healthcare marketing that will give you a stepping stone to know where to begin.

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4 things that happen when you hire a healthcare digital marketing agency

Digital marketing should bring in new patients who need your services, build your brand, and save you money in the long run by increasing your patient pipeline. Many healthcare companies choose to do their marketing themselves, including digital marketing. But healthcare digital marketing continues to evolve at lightning speed, with new changes happening daily. If you want more effective digital marketing that creates enduring results, consider hiring a healthcare digital marketing agency.

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4 marketing analytics tools to get new healthcare patients now

Healthcare marketing isn’t only about creating marketing materials. It’s about using data and marketing research to create the right marketing materials that help grow your business. When you make marketing decisions based on information from marketing analytics tools, you’re more likely to see success in your marketing campaigns. In order to get new patients now, consider these 4 data analytics tools for healthcare.

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Reputation Management for Doctors Made Easier

It takes 40 positive reviews to undo the damage of one negative review. Bad reviews can be especially damaging in industries such as healthcare, where the stakes of some services can be life or death. But that doesn’t mean one bad review has to be the end. These four strategies will improve your reputation management for doctors and help you maintain a positive relationship with your patients and community.

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