It can be easy to feel overwhelmed in the digital marketing space. There are dozens of marketing options — from traditional methods like Google Ads, SEO, and blogs — to social media, including up and coming platforms like TikTok. How can sift through all the choices to piece together the best areas to focus your medical marketing efforts? Here are six practical tips to improve your healthcare marketing that will give you a stepping stone to know where to begin.
Fogg Media Insights
You put out consistent content to an amazing reception of...crickets. No one is looking at your marketing materials, despite the time and money you’ve invested.
If this sounds like a familiar situation, there could be a couple reasons your medical marketing isn’t getting you new patients.
Having great content isn’t enough to recruit new patients. It’s important to make sure that potential patients can find your content in Google and other search engine searches by implementing the best search engine optimization (SEO) practices that you can. SEO for doctors is a specialized area worth paying attention to. Here are four secrets about SEO for doctors that you probably don’t know.
Marketing is an investment in the future of your business. By working with a marketing agency focused specifically on healthcare, you can save time and money while consistently bringing in new patients.
A poor marketing plan offers little benefit and can waste time and money. But with the right healthcare marketing agency in your back pocket, a well-planned marketing strategy can translate into new patients, exponential business growth, and less stress for you.
You can have the best message in the world, but if no one reads or hears it, it’s ineffective. As our world becomes more visual and attention spans shrink, graphics are more important to grab people’s attention than ever before. Graphic design is more than a beautiful website or Instagram feed; it’s an effective way of getting your message to your ideal audience.
Healthcare marketing is typically thought of as a way to recruit new clients or patients, but it has other advantages as well. Medical marketing can improve your business and the lives of your patients through these ten hidden benefits.