Digital healthcare marketing vs. advertising - what's the difference?
Just 20 years ago, many healthcare groups advertised services in the local newspaper, TV, or radio, and it was, at the time, an effective way to bring in new patients. But as digital healthcare marketing continues to grow, the future of healthcare marketing seems to point more and more online. But what’s the difference between digital healthcare marketing and advertising? A smart healthcare marketing strategy incorporates both marketing and advertising, and knowing the difference between the two and how to use both can help you grow your healthcare practice.